Looking back at 2005-6 - Why the Toowoomba Recycled Water Proposal Failed
Toowoomba is no doubt a test case for what not to do in this area. Most likely doomed from the start with local, state and federal politicians some of the main players who caused its failure.
- The State government threatening legal action against a number of opponents which was completely beyond State powers.
- The polarising Mayor's "drink it or you can buy bottled water" approach to community engagement which did far more damage to the recycled water industry than could ever have been imagined.
- Councillors threatening violence against opponents. (Note: never leave voice messages.)
- Toowoomba City Council's "independent" advisors hiding their links to the preferred international contractor.
- Toowoomba City Council outsourcing the PR campaign without vetting the materials used from Singapore. Councillors refusing to attend meetings and hoping to rely on their outsourced PR was short-sighted.
- Allegations of corruption in preferred contractor dealings. The Cleveland case lent credibility to these allegations.
- Suspect costings - 4 plants in Brisbane cost $1.2b but Toowoomba's would only cost $70m? The $70m figure was back of the envelope stuff and, even in 2006, it was known that the project would have cost ratepayers hundreds of millions of dollars outside of Budget.
- Not a drought solution - if the project went ahead, under the NWC application, residents were still required to cut their already restricted water consumption by an extra 20%.
- The project at best deferred the need for a new water source - it did not drought-proof Toowoomba. Toowoomba City Council proclaimed the project was the silver bullet for water issues. It was not.
- Community engagement involves open and transparent discussions with all stakeholders. The Toowoomba example was characterised by politicians at all levels of government doing the opposite in the hope that PR spin would suffice. It wasn't.
- Free pizza, balloons and movie tickets are not a substitute for community engagement.
- In general, when governments hide information from stakeholders and use suspect advisors to promote an agenda, it begs further enquiry. The deficiencies of the Toowoomba proposal were sufficient reasons for it to be killed off and so it was.
Scare campaign over recycled water could be worse than ‘Poowoomba’: Turnbull