Climatologists begin the great cross-marketing sell ...

Excerpt from the Sydney Morning Herald:

7 October 2007

So worried are some fashion houses about the impact climate change is having on the way we dress and shop, they are calling in the climate experts.

The Wall Street Journal reported last month that American retail giant Liz Claiborne Inc had enlisted a New York climatologist to speak to 30 of its executives on topics ranging from the types of fabrics they should be using to the timing of retail deliveries and seasonal markdowns.

Other US fashion retailer giants, including Target and Kohl's, have also started using climate experts to plan their collections and schedule end-of-season sales.

And from January, Target will sell swimwear year-round.

See - Fashion warms to reality of climate change.