The 4350water Blog highlights some of the issues relating to proposals for potable reuse in Toowoomba and South East Qld. 4350water blog looks at related political issues as well.

Wednesday, October 10, 2007

San Diego potable reuse campaign - take 4 ...

You'd be forgiven for thinking it was a case of 'FiTTSaD' - failed in Toowoomba try San Diego.

But this is just a recurrence of the recycled water debate in San Diego.

Excerpt from Voice of San Diego (annotated):

With Water Scarce, Council Recycles Water Recycling

9 October 2007

San Diego's flirtation with recycling its wastewater is officially back for a fourth time.

As the region faces its most serious water supply restrictions in more than a decade, the City Council agreed to once again consider a plan to boost drinking reservoirs with treated wastewater.

At a Monday meeting, the council voted unanimously to hear a presentation on its 2006 water recycling study when it meets later this month.

Though the study was completed early last year, the council was never briefed on its findings.

That study outlined several alternatives for expanding the city's use of recycled water -- primarily to boost irrigation and to fill city reservoirs with treated wastewater.

But Mayor Jerry Sanders has opposed water recycling, saying it is too expensive and not favored by the public.

Water recycling has been considered by council members periodically for eight years.

In 1999, the City Council halted studies after critics famously dubbed the program "toilet to tap."

A council committee revived the issue in 2003 at the behest of environmentalists -- a move that led to the study now headed to the council.

Council members said they wanted to hear more about the recycling practice after hearing a report Monday on the precariousness of the region's water supply. Currently, about 2 percent of the region's water comes from recycled sources.

"Any water you're drinking is 'toilet to tap,'" Councilman Jim Madaffer said. "We only have so much water. Only so much exists. H2O is a molecule. And it's been the same amount since the planet was formed. It's important that we really hear this water reuse study."

[That is straight out of the San Diego/Singapore/Toowoomba play book]

Environmentalists urged the council to push forward with the proposal and suggested a implementing a one-year demonstration project as an interim step.

"We have the obligation to use that water as wisely as humanly possible," said Bruce Reznik, executive director of San Diego Coastkeeper. "That's something in San Diego that we haven't done."

The move toward water recycling came on a day when the council was warned of the threat of possible water rationing next year.

San Diego County Water Authority General Manager Maureen Stapleton told the council that mandatory cutbacks were not currently needed, but said her agency was in the process of drafting "a menu" of potential mandatory reductions that will be released in February.

[Panic the people - it's the best way of trying to introduce a potable reuse scheme.]

"We do not believe mandatory conservation is necessary at this point," Stapleton said. "That doesn't mean that six or eight months from now I would not be back in this chamber saying it continues to be dry ... and I believe now is time to take further measures."

"The trigger is the Sierra Nevadas and what happens with the snowpack in the coming year."

Stapleton's appearance at the council meeting wasn't groundbreaking. The precariousness of San Diego's water supplies has been well-documented this year.

But it was symbolic: The region's major water provider delivering a report to its biggest customer that painted a bleak picture of San Diego's water supply in coming years.


The Colorado River is mired in its eighth year of drought. Reservoirs on the Colorado are less than half full. If the river stopped running, those massive reservoirs -- Lake Mead, Lake Powell and Lake Havasu -- would have 2.5 years of water left.

Adding to the problem: Last winter was extraordinarily dry in the Sierra Nevada. The mountain range, where snowmelt is a major drinking water source for San Diego, received 27 percent of its average precipitation last winter.

The final complication: Supplies from the Sacramento-San Joaquin River Delta face significant cutbacks next year. To help protect the Delta smelt, a small endangered fish, a federal judge ordered a decrease in the amount of water pumped out of the delta next year. The goal is to reduce pumping when the fish are likely nearby.

Some San Diego farmers will begin seeing cutbacks in January. Unless California has a wet winter, more severe restrictions could follow.

Fern Steiner, the water authority's chairwoman, said the federal ruling could reduce delta water exports by 12 to 22 percent next year. That's less dire than the 37 percent estimate that has been used previously by the Los Angeles-based Metropolitan Water District, which supplies the water authority.

Whether San Diego sees mandatory restrictions will depend on three significant factors:

How much precipitation falls during the winter.

How much water can be exported from the delta.

How well the water authority's call for voluntary conservation works.

If the winter is dry and the delta cutbacks are as serious as expected, the region would have a shortage of about 29,000 acre feet, Steiner said. (An acre foot is equal to 326,000 gallons, enough water for two homes for one year.) The water authority is negotiating a transfer from Northern California to cover that gap.

Stapleton said the authority would "have a balanced water budget in 2008." But to get there, the authority is counting on its conservation calls to save 56,000 acre feet of water.

"We have had quite a bit of success so far," Stapleton said of conservation efforts. "But we have a long way to go."

See - San Diego campaign on recycled water - take 4.

16 Comments:

Anonymous Anonymous said...

When will these stupid people get it in their heads that the drier it gets the less water one has to recycle. Using the cities effluent to make water in the time of drought will not meet the needs of the community as it get to be less and less. They should ask our Premier Anna Bligh as she has found out that she needs more Sh-- stuff to make more water.

Is it our old pals CH2M Hill behind this scheme again????
When will they ever give up. We have been told that for a city to do this is very uncertain way to go as membranes can clog and then one has to factor in the down time while they are fixed.

Some one should tell them about the wave powered desalination plant at Perth Australia. I believe that the last time I looked this place is on a bay near the ocean.

12:23 PM, October 10, 2007

 
Anonymous Anonymous said...

Yes, why San Diego is not looking at desalination is a mystery.

12:29 PM, October 10, 2007

 
Anonymous Anonymous said...

What sort of consulting fee could you command if you were the first person to get a community to drink high levels of recycled water?

12:37 PM, October 10, 2007

 
Blogger Concerned Ratepayer said...

Don's conspiracy theory.

From Voices of San Diego

Three Little Words
By Don Wood

10 October 2007

I want readers to think about marketing for a minute. I spent 23 years working in SDG&E's marketing department, so I know a little bit about this subject. Think about marketing slogans and buzzwords. These are typically short, catchy and easy for customers to remember. They can also be completely inaccurate and misleading, but they work.

A marketing slogan currently used by SDG&E, "serving you today, planning for tomorrow" was originally coined as we recovered from California's energy crisis. During that crisis the California Public Utilities Commission took resource planning away from the utilities. Since the CPUC put the utilities back in charge of resource planning in 2003, SDG&E wanted to reestablish its role as the region's primary energy resource planning entity in its customers' minds.

The California Highway Patrol has come up with a good one: "click it or ticket" -- short sweet, says it all.

Sometimes marketing terms are used to convince customers to not do something, and some don't even need to use words to do that. When you see a little sign on SDG&E transformers and utility poles showing a character touching them and getting electrocuted, you know it's a bad idea to touch or climb on them.

When San Diego began considering repurifying and reusing its water for potable purposes, a new marketing slogan came into common usage down here. Simple, catchy and easy to remember. Only three words: "Toilet to Tap."

I wondered where this very effective marketing slogan was originally coined, and have conducted some research into this matter. I asked myself: "who would benefit by introducing this buzzword into our local water debate?" I followed the money.

No single entity has benefited from this slogan more than the Metropolitan Water District (MWD) up in Los Angeles. One thing a good marketing slogan does is help a company avoid a loss of revenues. MWD is the monopoly supplier of imported water to San Diego County. CWA traditionally buys 25 percent of the water that MWD imports from the Colorado River and the Delta area, meaning that San Diego County finances 25 percent of MWD's budget. Since the city first began considering potable water reuse back around 1992, the San Diego County Water Authority has sent hundreds of millions of dollars, collected from San Diego water customers, north to MWD in Los Angeles.

Any steps that San Diego takes to increase its reuse of potable water it has already purchased from MWD represents a potentially significant reduction in MWD revenues, since that reuse would create a new locally owned and locally controlled source of "new" water.

Not only would the region be able to make better use of water it already owns, it would become that much less dependent on MWD for its water supplies. While the city of San Diego could save hundreds of millions of dollars in water purchases over time, MWD would see a greater and greater portion of its income from San Diego going away.

Another element of a good marketing slogan is that, once you put it into the mind of your customers, they take the ball and run with it, without any more action on your part. A big part of this city's history deals with the gullible rubes down in San Diego being suckered by the slick marketing folks from Los Angeles. All they'd need to do is come down and whisper a few words into the ears of headline happy local politicians and gullible local media outlets, and let them carry the ball for them.

Each month when CWA sends multimillion dollar checks to MWD, it must wonder how us gullible hicks down in San Diego have tied ourselves up in analysis paralysis and political inaction for more than a decade and a half, all because of three little words. The huge amounts of money we have sent MWD over that period would easily have financed the potable water reuse system proposed by the city's water department several times over.

Every time we drink tap water, we're voting with our mouths. Every time we drink local tap water, we're demonstrating our faith that our water agencies know what they're doing, and that they are capable of providing us with safe water to drink. Every time we drink bottled water, which typically is just municipal tap water that has been filtered a couple more times; we trust our water agency staff to ensure that the water we drink is safe. This trust has been rewarded, since there has never been any significant instance of people getting sick from drinking water from our water agencies.

So when these same professionals, who include some of the finest water scientists and engineers in the nation, come to us and tell us they can repurify wastewater and make it purer than bottled water we pay a lot of money for, then mix it into the San Vicente Reservoir with the recycled water we buy from MWD, therefore improving the quality of the water currently in the reservoir, why do we suddenly distrust them?

That's easy. Just three little words. A slick marketing slogan. The next time you hear someone use that slogan, please, think about where it came from.

Don Wood is a local planning activist. voiceofsandiego.org considers all op-eds concerning local issues for publication.

10:05 PM, October 10, 2007

 
Blogger Concerned Ratepayer said...

When was the term 'toilet to tap' first raised in the Toowoomba debate?

10:07 PM, October 10, 2007

 
Anonymous Anonymous said...

At the very first public mneeting held by CADS in August 2005.

10:18 PM, October 10, 2007

 
Anonymous Anonymous said...

Nice to see that the ignorant are still wallowing...easily caught in the marketing garbage and falsities of the opponents.
Over a year out from the poll on recycling water, and we are still no closer to a solution. And that twerp Cr Manners has now been in council for almost a year, and still he has not been able to articulate his grand plan to secure future water. And you want this guy to lead?
If he has not been able to outline his strategy to secure water in the year he has had in council, then I doubt very much that he has one to at all!
And yet, fools on this blog believe that a couple of good showers of rain and the drought is over, and the crisis is over. What you seem to fail to understand is that the dams could all fill tomorrow, and this city would still be short of water, for now and for future growth.
Cr Manners got into council by successfully scuttling the visionary strategy of the current mayor and council, and all he has done so far in council is rudely scoff at the technical staff on council on topics I doubt he has any knowledge of, such as bores and aquifers.
And he has done nothing constructive toward solving the water crisis faced by this city. I even remember him on the news scoffing the task force report, and the solution to become part of south east grid, saying that we may never become part of the grid and that it would be un-necessary.
Well if this is his view, what alternative solution does he have? Is he now trying to scuttle the only other real option left to the city?
Cr Manners rode into council on the back of a populist, and fear induced position on water strategy, and since his time in council has not added any thing constructive toward a solution.
And now he wants to be mayor hoping to ride in on that same populist wave. A mayor with no solutions, no practical solutions.
People should remember that we they go to vote...

6:56 AM, October 11, 2007

 
Anonymous Anonymous said...

someone's not happy

10:10 AM, October 11, 2007

 
Blogger Concerned Ratepayer said...

Here we go again.

First one was labelled a flat earther if you didn't agree that drinking recycled water was the best thing since sliced bread.

Now Councillors are labelled twerps if they can't use their one vote to overrule the gaggle of ladies who persist in thinking that the people in Toowoomba didn't vote 62:38 against drinking recycled water.

It is true that Cr Manners (and anyone else who might run for Mayor or Council) needs help overruling the ladies. That help is in the form of everyone's vote at the Toowoomba Regional Election.

And, of course, everyone's a fool because a comment that 'it rained' apparently means 'the drought is over, and the crisis is over'.

As for the 'visionary strategy of the current mayor and council', readers will be laughing at that one long into the future. Try fundamentally flawed and financially incompetent. A recycled water white elephant which would have suffered massive cost blowouts and burdened Toowoomba ratepayers with significant interest servicing costs each year. The legacy of this Council would have been the financial millstone around the necks of current and future Toowoomba ratepayers.

What's the visionary strategy of the outgoing Mayor? To cut and run as soon as possible to Tasmania.

Vote for whomever you want next March but sweep the current gaggle out the door as their reward for four years of completely failing the people of Toowoomba.

10:35 AM, October 11, 2007

 
Blogger Concerned Ratepayer said...

Mr Anonymous's sledging comment seems to have been copied from the Water Futures blog.

Read other comments here - Council elections - who not to vote for.

10:53 AM, October 11, 2007

 
Anonymous Anonymous said...

If I had the choice between the six pack's approach and a place like Aurora down south, I'd choose Aurora. Sensible planning and implementation of a recycled water scheme. Not the crazy stuff from Toowoomba - make you drink recycled water and pour bore water on the parks and gardens.

11:04 AM, October 11, 2007

 
Anonymous Anonymous said...

the mayor is gone but is having trouble shifting her house and units - the units have dropped by 10 grand and the house is now up for tender

11:29 AM, October 11, 2007

 
Anonymous Anonymous said...

we may never become part of the southeast qld water grid

1:00 PM, October 11, 2007

 
Anonymous Anonymous said...

I agree it may never happen with a new council

1:08 PM, October 11, 2007

 
Anonymous Anonymous said...

Brisbane doesn't want us anyway

1:09 PM, October 11, 2007

 
Anonymous Anonymous said...

and we don't want to drink their recycled water

1:15 PM, October 11, 2007

 

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