Make mine a ... err ... recycled XXXX ...
Imagine the current meetings in the marketing department at Qld's XXXX brewery.
If Premier Beattie has his way and pumps recycled water into Wivenhoe Dam, the XXXX factory will produce the only beer in Australia made with a high recycled water content.
As this becomes more widely known around Australia, the XXXX marketing team will be scratching their heads trying to deal with the public perception issue.
Imagine how rival beer companies will take advantage of this ...
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