San Diego - recycled water advocates say use celebrities to sell it ...

People trust scientists. But they also trust celebrities, sports figures, and others. Go out and recruit a bunch of Chargers and Padres to start drinking the Orange County water which is augmented from re-purified sources. Get a panel of local doctors to endorse (and drink) recycled water.

See - Voice of San Diego - Win the Hearts and Minds to Get Recycled Water.

This was suggested (!) during the Toowoomba water debate - see - Recycled water celebrity endorsement.

Getting bottles of NEWater was easy. Getting politicians to drink it convincingly was another matter ...