The 4350water Blog highlights some of the issues relating to proposals for potable reuse in Toowoomba and South East Qld. 4350water blog looks at related political issues as well.

Sunday, November 01, 2009

San Diego - recycled water advocates say use celebrities to sell it ...

People trust scientists. But they also trust celebrities, sports figures, and others. Go out and recruit a bunch of Chargers and Padres to start drinking the Orange County water which is augmented from re-purified sources. Get a panel of local doctors to endorse (and drink) recycled water.

See - Voice of San Diego - Win the Hearts and Minds to Get Recycled Water.

This was suggested (!) during the Toowoomba water debate - see - Recycled water celebrity endorsement.

Getting bottles of NEWater was easy. Getting politicians to drink it convincingly was another matter ...


Anonymous Anonymous said...

That video has had more hits than the council's old Toowoomba Water Futures website ever did.

11:27 AM, November 01, 2009


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