Brisbane's new I love BNE ambassador: Geldof: "I'm not sure what to do with it" ...

A real scoop for the Brisbane City Council.

Making Sir Bob Geldof an honorary ambassador of Brisbane so he can help spread the message about Brisbane's 'I love BNE' environmental campaign.

And his views:

Australia is one of the meanest countries on the planet and its foreign aid is "embarrassingly pathetic".

And on his ambassador role:

"It's an honorific, it's an honorary thing, I'm not literally going to go: 'and while I'm here, did you know I'm ambassador of Brisbane?'" he said. "You know, shut up."

Well done Brisbane City Council ...