Pee in the shower and save the rainforests ...

Brazilians urged to pee in the shower to save rainforests

5 August 2009

Brazilians are being encouraged to "Pee in the shower! Save the Atlantic rainforest!" in a bold new water saving campaign.

The ad campaign, by Brazilian environment group SOS Mata Atlantica, encourages people to cut water use by urinating in the shower, The Associated Press reports.

The environment group, which is running the cheeky ads playing on several television stations, says if households avoid one flush a day more than 4,300 litres of water will be saved each year.
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See - Brazilians urged to pee in the shower to save rainforests.